Treat your pet to the BEST products available!


What vitamins does your dog need and why?

What vitamins does your dog need and why?

We humans know that our bodies need vitamins in order to grow, build immunity and repair themselves - and the exact same applies for dogs. Given the amount of physical activities that the majority of dogs will go through on a daily basis, a healthy and balanced diet that's packed with all of the necessary vitamins and nutrients, will enable your dog to live a long, healthy and happy life. 

And while there’s a whole list of vitamins your pooch will benefit from, it’s important to keep vitamin consumption to a healthy limit, as exceeding the required amount of any one particular vitamin can be very harmful. 

So what vitamins do dogs especially need and why? Here’s a quick snapshot:

Vitamin A - Contributing towards a dog’s skin, vision, immune system and iron metabolism. 

B Vitamins - Functioning in lots of different ways, the B vitamins are crucial to help energise and repair a dog’s body. 

Vitamin C - Performing as an antioxidant, vitamin C acts as an internal cleanser and can help to reduce inflammation. 

Vitamin D - Contributing towards healthy bone and muscle development, which every dog depends on. 

Vitamin E - Great for sustaining healthy skin and eyes, as well as strengthening a dog’s immune system and natural defences against illness and infection. 

At Pooch DVD, we know how difficult it can be to ensure your dog’s getting exactly what he or she needs from her food, and often, supermarket bought food isn’t doing your dog’s health any justice. That’s precisely why we’ve teamed up with leading dog food and dog health brands to deliver quality products that are specifically designed to boost a dog’s health, performance and ultimately their life span.

From healthy food options and treats through to vitamins and supplements - shop the full range at Pooch DVD today! 

  • Ben Abimbola
Merry Christmas from Pooch DVD

Merry Christmas from Pooch DVD

It's that time of year again! We'd like to wish all of our customers (and each of your furry companions) a very merry Christmas and a fabulous New Year. 

What's been the highlight for us?

We're delighted to see an increasing number of pet owners throughout the UK realise the importance of feeding pets only the best of the best. From Europe's leading ImperialFood through to immunity boosting supplements from the likes of ProDog, Vetionx and BullyMax

What's in-store for 2018?

Barf dieting is a big trend right now and for all of the right reasons. Pet health and nourishment is key for 2018 and so we're sure that our range of steamed meats will continue to be as popular as ever! And, as always, we'll be continuing to add new, industry-leading pet products to our website, so don't forget to keep checking back here or why not sign up to our newsletter to be the first to hear of any new releases. 

Happy holidays! 

What makes ImperialFood so great?

What makes ImperialFood so great?

If you’re a dog owner and haven’t yet heard of the dog food brand ImperialFood, this article is for you! ImperialFood has for the past 30 years, developed a complete range of balanced foods, starting from extensive research and thorough analysis into a dog's nutritional needs. 

And, if your dog hasn’t yet had the chance to sample any of their recipes, you’ll be pleased to hear that they’ve each been made with complete care using natural ingredients, all selected at the origin to ensure the utmost naturalness, genuineness and organoleptic quality.

Little do most owners know, the majority of dog food brands available on the high street aren’t incredibly satisfying to a dog’s nutritional needs and demands. However, ImperialFood have dedicated over 30 years in dog food research to create carefully designed foods for a range of dog needs. 

A winning process that guarantees only the best for your dog

ImperialFood selects dehydrated meat exclusively of certified origin, obtained from the best fresh meat using a cooking process which transforms it into a high-concentration protein source and eliminates the microbial load, to obtain a more nutritious and safe product. And unlike most dog food brands available on the high street, ImperialFood only choose ingredients intended for human consumption, meaning there are no hidden or nasty ingredients that you yourself wouldn’t eat. 

Why do we also love ImperialFood? For starters, food dyes, preservatives and chemical additives are a definite no-no. Instead, they respect the natural authenticity of fresh, healthy ingredients and the amazing benefits they have on a dog, of any age, size or breed. All ImperialFood formulas are composed of a combination of macro- categories of ingredients calibrated to obtain a complete food and able to provide all of the basic nutritive elements for feeding your dog.

What are the benefits of ImperialFood natural ingredients?

  • PROTEIN from animal and plants that provide strength and tone to the muscle mass
  • COMPLEX CARBOHYDRATES with a high absorption, to provide slow-release energies
  • B VITAMINS, which act as a tonic for the nervous and muscle system
  • VITAMIN C and E, to increase the body's defenses and block the formation of free radicals
  • SELENIUM, which synergistically with Vitamin E prevents muscular disorders and supports the immune system
  • CALCIUM, PHOSPHORUS and VITAMIN D3 for the formation and the development of the bone and muscle structure
  • L-CARNITINE to speed up the metabolism, promote the development of the lean body mass, protect joints
  • PREBIOTICS FOS and MOS, useful for the maintenance of a good intestinal bacterial flora
  • OMEGA-3 and OMEGA-6 essential to the health and shine of the coat

Shop the ImperialFood range right here at PoochDVD today!

  • Ben Abimbola
Getting a puppy? Here's 13 must-have puppy products...

Getting a puppy? Here's 13 must-have puppy products...

Your pup’s homecoming is a very exciting time - but, just like a baby, puppies come with a checklist of essentials! As easy as it is to get carried away in spoiling your new furry friend, we’ve put together a handy list of only the most essential items you’ll need on hand for when your new puppy arrives home. 

  1. Puppy food. The most obvious on the list of essentials is of course, their food. Puppies are hungry little things and tend to eat around three to four meals a day. Such meals need to be packed full of nutritious goodness to aid with healthy growth and development. They’ll also need food packed full of energy, to fuel their busy days. We highly recommend Imperial Puppy Plus
  2. Bowls. Another obvious item but still worth mentioning is your puppies feeding equipment. One stainless steel bowl for meals and another for water is all you’ll need. If you’ve got a hard floor at home, non-slip rubber mats or stands will help your pooch to enjoy his or her meal in one place. 
  3. Toilet training pads. There’s likely to be a fair few toilet accidents along the way, however training pads can help take a lot of the stress away. Being super absorbent and locking in bad odours, training pads are extremely handy to have and can help to keep your home as mess-free as possible. 
  4. A crate. You’ll want to make your puppy feel as cosy and comfortable as you possibly can with an area of their very own. And while crates do not seem so appealing, as den animals, your pup will feel a sense of security from this slightly enclosed space. Crates come in a range of sizes so its important you find the most suitable size for your particular breed, whether this be small, medium, large or even extra large. We stock a range of dog crates in various sizes, making it super easy for you to find the perfect one for your new pup. It’s also worth padding it out with something warm, perhaps some old sheets, towels or an old fleece blanket. 
  5. A dog bed. Getting the temperature spot on for your little puppy is important. Our beds are great at keeping them cool in the summer and warm in the winter and are conveniently made to used anyway, from crates and dog houses, to cars. They’re also completely machine washable. 
  6. A grooming kit. A flea comb and a brush to keep your dog well groomed is important as you’ll need to keep on top of removing any loose or dead hair, tangles or dirt. A nail trimmer will also come in handy. 
  7. A collar and a lead. Get your pup their very own collar and lead ready for their first walk and start training them on the lead from as early as possible to set those all important ground rules. 
  8. A poop scoop. Not the most exciting purchase but definitely one with lots of advantages is of course the poop scoop. Puppies go to the toilet quite frequently, making the poop scoop a very convenient tool that will save you lots of time and energy. 
  9. A stain and odour remover. Eliminate any nasty smells of urine or poop, should your little puppy accidentally go to the loo inside the house. 
  10. A puppy pen. Your puppy will no doubt be a little bundle of energy wanting to play all day long. A play pen will come in handy for encouraging your pup to relax and get the rest he or she needs in order to grow. It will also help you to set some physical boundaries while also giving them a fun and safe space to play in. 
  11. Coaching treats. You’ll want to be setting those ground rules as early as possible and what better way to encourage your newcomer than with rewarding yet also extremely healthy and nutritious treats
  12. Goats milk. A lot of people aren’t actually aware that dogs must not be fed cow’s milk. This is due to their stomach’s not being able to digest the enzymes within it. Nutro-Lac goat’s milk, however, can be given to puppies from the moment they are born with no risk of causing an upset tummy. Not only will your puppy find it incredibly tasty, it will also give them the energy they need to grow and develop healthily. 
  13. Toys and chews. Last but not least, something to entertain your puppy! He or she will have an urging desire to chew anything in sight, so keep those shoes stored away and opt for a nice chew toy instead. We highly recommend puppy kongs as they’re great for sooting sore gums, encouraging proper chewing habits and aiding in the healthy development of your dog’s mouth. make life easier, we've even put together some handy puppy essential bundles! Shop the range today and enjoy every precious moment with your new pup. 

Training collars – Greater freedom from greater control

Training collars – Greater freedom from greater control

So, you take your dog for a walk. Whilst having a nice, relaxing stroll with your pooch off their lead, you turn a corner to find a flock of deer relaxing in the wood. Suddenly, your usually relaxed and obedient dog becomes completely overtaken by excitement and refusing to listen to your command, he begins to chase the deer, leaving you with absolutely no control.

Control and prevent

This scenario is actually very common. However, it can also result in a lot of frustration and possibly even heartache. Your dog may run so far they become lost or possibly run into a road with fast-moving cars or even a farmer’s field, where the farmer then has the right to shoot the dog if causing distress to his cattle. While some of these scenarios may seem drastic, they are the reality and they do happen on a regular basis.

Our responsibilities as owners

As dog owners, we are liable for their actions. That’s why a training aid such as a Pac Collar, is an ideal piece of equipment in helping to increase control and prevent these scenarios from happening. The reality is, once a dog breaks our trust, we as owners may then become particularly anxious when out on walks, thereby limiting the freedom in which the dog has. However, with a training collar, slowly but surely you as an owner can work to regain control and your dog can witness freedom once again.

Why a Training Collar?

PAC, a brand we really can vouch for, recently conducted a survey in which over 90% of customers using their training equipment had claimed it to be a success. Prior to using their collars, over 50% of customers claimed their dogs previously had ‘selective hearing’ and would chase and even harm wildlife while out on walks.

Having little control over our dogs can be incredibly stressful for us owners, causing us to fret whenever we pass another dog, let alone seeing a flock of sheep in a nearby farmer’s field.  Regaining control is imperative and a PAC collar is just the place to start. It’s important to remember that this aid alone will not completely change a dog’s behaviour, however it’s definitely a starting point and can work wonders for obedience whilst out on walks. The harsh reality is, a dog that refuses to listen to their owner whilst out on walks is a risk to both themselves and others.


The main reason behind the success of a training collar is timing. Punishing a dog after a crime will simply confuse them – they won’t associate the punishment with the crime they just committed because of the time that has passed. For a dog to understand they’ve committed a punishable offence, the punishment needs to take place immediately – which a training collar will allow you to do.  

It’s important to note, training collars aren’t designed to cause harm to your dog. Instead, the electrical stimulation is merely just unexpected and thereby uncomfortable, enough so that your dog is likely to return to your side and ultimately respond to your command. 

Introducing a training collar

Should you decide to introduce a training collar to your training regime, we can highly recommend the PAC brand and can honestly say that it’s an investment worth making if your dog has bad recall or even pulls on the lead. Remember, keep all training equipment out of reach of children as any misuse can be harmful to both them and your dog.

Looking for training products? Shop our training range now.

What is a BARF Diet?

What is a BARF Diet?

BARF dieting - what every dog owner needs to know

BARF dieting is by no means a new concept, however more and more dog owners are now turning to this form of feeding due to the amazing benefits it can have on pet health and wellbeing.

In fact, this type of dieting has proven to offer a natural and healthy solution to a whole range of health problems, including relief from digestive problems, allergies, degenerative diseases and even skin conditions. 

What does BARF dieting mean?

For those of you that aren’t familiar with the term, BARF stands for Biologically Appropriate Raw Food or Bones and Raw Food. This diet consists of raw whole foods, such as meat, bones, fat, organ meats, fruit and vegetables.

What about shop bought dog food?

Cooked and processed foods are a big no-no when it comes to BARF dieting, as are any foods containing preservatives, colouring agents, additives, grains or other fillers designed to make a dog feel fuller for longer. A lot of supermarket bought pet food contains some of these harmful ingredients, which can cause a whole range of long-term health problems for pets, as opposed to the wonderfully healthy benefits of a barf diet. 

So, what are the benefits of a BARF diet?

  • Relief from irritating skin conditions, particularly those caused by allergies
  • A shiny coat thanks to the range of nutrients and vitamins
  • Healthy teeth and a fresher breath, including minimal tar build-up
  • Leaner, trimmer weight and healthier shape
  • Strengthened immunity thanks to the perfect balance of essential nutrients, vitamins and fatty acids
  • Easier on the tummy and therefore ideal for dogs with digestion problems
  • Quick and easy absorption of nutrients given the natural ingredients
  • Increased mobility and improved energy levels
  • Reduced stool odour, a clear sign of healthy digestion
  • A longer, healthier and happy life

Interested in a BARF diet for your cat or dog?

If you’re looking to introduce your dog, or cat for that matter, to a BARF diet, why not browse our range of fresh, natural and incredibly healthy food products!